Branded Buildings


The rise of branded buildings in Miami has transformed the city’s real estate landscape in recent years. As luxury brands partner with developers to create these buildings, they offer a unique combination of prestige, quality, and an exclusive lifestyle to residents.

This innovative approach to real estate has spurred demand and driven up the value of properties in Miami’s luxury market. Branded buildings are redefining residential experiences and setting a high standard for quality and sophistication. As Miami continues to evolve, this trend is expected to play a significant role in shaping the city’s landscape.



Miami’s vibrant culture and thriving economy have long attracted the world’s elite. Recognizing its significance as a global luxury hub, numerous renowned brands have established flagship stores in the city. It’s no surprise that branded buildings have found a welcoming home here.

Tax benefits and foreign investment have also played a pivotal role, resulting in a growing number of high-net-worth individuals seeking exclusive residences in Miami. This trend has further fueled the rise of branded buildings.



Developers of branded luxury buildings focus on providing a unique lifestyle offering to their residents. World-class amenities often include full-service spas, state-of-the-art fitness centers, and comprehensive concierge services. Additionally, these buildings often feature fine dining and VIP privileges, further enhancing the luxurious experience.

Another benefit is the investment potential branded buildings represent. Due to their global recognition and marketing power, buyers are anticipating that these properties will appreciate over time, making them attractive long-term investments.



Porsche Design Tower

This remarkable building, inaugurated in 2017, exudes the same sophisticated and high-performance masculine energy that is synonymous with Porsche Design. Notably, there is no separate pedestrian entrance; instead, visitors are greeted by an impressive graphite-hued archway adorned with the iconic “Porsche Design” lettering, showcasing the automaker’s trademark 911 Porsche font.

Upon arrival, guests have the option to park and step into the airy lobby, tastefully adorned in the distinctive bronze, red, and black hues reminiscent of Porsche’s iconic logo. Alternatively, they can continue their journey within the comfort of their vehicles, seamlessly transitioning into the building’s innovative car elevator, known as the Dezervator. This cutting-edge elevator system effortlessly transports both cars and drivers alike to units located on the upper floors, each equipped with its own sky-high garage. This seamless integration of luxury and convenience is a hallmark of the Porsche Design Tower, making it a standout choice for those seeking a fusion of style and practicality in their Miami residence.

Armani Casa

Nestled just a short distance away from the iconic Porsche Design Tower, this elegant 56-story condominium tower has been gracing Miami’s skyline since its opening in 2019. What sets this development apart is the meticulous touch of none other than the renowned Giorgio Armani himself. Armani’s personal involvement in designing the tapestries, textiles, and hand-selecting the furnishings has resulted in a residence that stands in striking contrast to the Porsche Design Tower.

While the Porsche Design Tower exudes a millionaire-meets-man-cave aesthetic, characterized by sharp edges and vibrant primary colors, the Residences by Armani Casa takes a different approach. It embraces a more feminine and opulent ambiance, featuring subdued floral wallpaper and gracefully curved furnishings adorned in taupe and gold. This distinction offers a delightful counterbalance in Miami’s luxury real estate landscape, catering to those with a taste for refined and lush living spaces.

Bentley Residences

Set to commence construction later this year on the former location of Miami’s Thunderbird Motel, a striking 62-story oceanfront development is on the horizon. This remarkable building will feature a notable inclusion: four state-of-the-art Dezervator elevators for convenient access. Additionally, the property boasts spacious garages capable of accommodating three to four vehicles, and each of its 216 units will come equipped with its very own private outdoor swimming pool. For those residing in ocean-view homes, the luxury extends to outdoor showers that enhance the experience of coastal living.

Furthermore, residents can look forward to a range of exceptional communal spaces within the building. These include a sophisticated Macallan Whisky Bar, a dining establishment helmed by the renowned chef Todd English, and a dedicated cigar lounge. These amenities promise to elevate the overall living experience, making this development an enticing prospect for those seeking the pinnacle of luxury living in Miami.

Aston Martin Residences

Situated in the heart of downtown Miami, the Aston Martin Residences, comprising 391 units, is currently in the final stages of construction and is set to be finished by the year’s end. This remarkable 66-story tower boasts a distinctive design resembling a glistening curved sail. Notably, the majority of its units have been swiftly claimed by eager buyers.

One exceptional opportunity still awaits, however: the exquisite three-level super penthouse. This luxurious living space not only offers unparalleled panoramic views but also includes an exclusive bonus—a coveted Aston Martin Vulcan, a rare and prestigious automobile valued at $2.3 million.

The Aston Martin Residences embody the very essence of the brand—craftsmanship, elegance, and meticulous attention to detail. This development serves as a testament to the enduring legacy and reputation that Aston Martin has cultivated over the years.

Fendi Chateau

Located in Surfside, the Fendi Chateau condominium is a true embodiment of luxury living on the Miami coastline. This exclusive oceanfront residence, completed in 2016, is a masterpiece of contemporary architecture and design. With only 58 exquisite units spread across 12 stories, it offers an intimate and opulent living experience.

The Fendi Chateau is renowned for its impeccable attention to detail, featuring interiors designed by the renowned Fendi Casa. Residents are greeted by a grand lobby adorned with Fendi’s signature style, setting the tone for the indulgent living spaces within. The condominium offers a range of amenities, including a state-of-the-art fitness center, a serene spa, private cabanas by the beach, and a sprawling oceanfront infinity-edge pool. Each residence is meticulously crafted with the finest materials and finishes, offering spacious layouts and expansive balconies that provide breathtaking views of the Atlantic Ocean. The Fendi Chateau is a haven for those who seek the epitome of elegance, style, and sophistication in their Miami beachfront home.

Missoni Baia Residences

Nestled in the vibrant neighborhood of Edgewater in Miami, Missoni Baia is a stunning testament to modern luxury living. This striking waterfront condominium, completed earlier this year, bears the unmistakable mark of the renowned Missoni fashion house, celebrated for its bold patterns and Italian elegance. Rising 57 stories above Biscayne Bay, Missoni Baia offers 249 exclusive residences, each a masterpiece of design and functionality.

The interiors of Missoni Baia reflect the brand’s iconic style, with vibrant color palettes and artistic details that infuse every corner with energy and sophistication. Residents can indulge in a wealth of amenities, including a flow-through deck with cabanas, a bayfront lounge, a fitness center with panoramic views, and a private spa and sauna. The condominium’s unique rooftop terrace boasts an infinity-edge pool, a tennis court, and an outdoor lounge, all overlooking the picturesque bay and Miami skyline. Missoni Baia is an invitation to immerse yourself in the artistry of Missoni while enjoying the unparalleled beauty of Miami’s waterfront living.

Baccarat Residences

Baccarat Residences, an exquisite new construction development in the heart of Brickell, Miami, is poised to redefine luxury living with its unmatched elegance and sophistication. This striking 75-story tower, currently under construction, pays homage to the legendary Baccarat brand, known worldwide for its crystal craftsmanship and timeless design. The development boasts a limited number of meticulously designed residences, each offering a symphony of opulent features and breathtaking views. Upon entering the grand lobby adorned with Baccarat’s iconic crystal chandeliers, residents and guests alike will be immersed in a world of luxury and refinement.

The amenities at Baccarat Residences are set to rival the finest in Miami, including a state-of-the-art spa, private beach club, gourmet dining options, and a rooftop pool deck that offers panoramic vistas of the city and the ocean. Every aspect of this development is meticulously curated to provide an unparalleled living experience, making it an emblem of luxury in the Brickell neighborhood. Baccarat Residences promises to be the epitome of sophistication and opulence, elevating the standard of upscale living in Miami to new heights.

Waldorf Astoria Residences

Waldorf Astoria Residences is also a new construction development, that will offer the renowned hospitality of the Waldorf Astoria brand within the comfort of private homes. With exceptional amenities and services, it’s akin to living in a perpetual five-star hotel experience. The iconic 1,049-foot tower, characterized by nine spiraling glass cubes, will soon grace Miami’s skyline as a symbol of luxury living. These residences feature modern kitchens, spacious primary suites, and cutting-edge smart home technology for effortless living. Residents and guests can indulge in an array of amenities, including Peacock Alley, an exclusive restaurant, versatile event spaces, a rejuvenating spa, and a serene, elevated pool deck.

The Waldorf Astoria Residences Miami seamlessly blend architectural brilliance with refined living. This extraordinary tower offers a select collection of 360 private residences, each meticulously crafted to elevate the standard of luxury living. As the tallest building south of Manhattan, it promises breathtaking views and signature experiences that will define a new era of upscale living in Miami.


In conclusion, Miami is the current epicenter of crossover luxury branded real estate.  The appeal of branded buildings stems from their prestigious associations, unique lifestyle offerings, superior quality, investment potential, and global recognition. These factors have driven the rise of branded buildings throughout the city, ensuring their ongoing relevance in the Miami luxury real estate market.


If you’re interested in learning more, feel free to reach out to me for additional information.